Problems Common in Family Owned Businesses-Samples for Student

Question: What Are The Problems Common In Family Owned Businesses? Answer: Introducation: Research in the past has demonstrated that family firms assume a critical part in rising and created economies, particularly on development and business. Multidivisional organizations, for example, IKEA and Michelin, Armani, Wal-Mart, Home Depot, were established yet controlled by families (Cohen, S. 2014, 12). Other than taking a stab at benefit and business supportability, clashes are usually found in dealing with the company where the dominant part of its board individuals are relatives (Song, K. 2015, 98). Just a single third of family-claimed organizations, as a rule, survive the original to a second era (Hing, N. 2013, 14). Family Owned business ought to dispense with understanding into various fundamental components for great movement organizing, for instance, the level of wanting to be required by the private organization saw the ability to lead as differentiated and the past time, and various troubles faced as the move happened. It is evident from this results family had associations attract out vitality the people who are incorporated into them and that this energy justifies understanding and copying at whatever point possible. Challenges of a new family business The following are few problems common in family owned businesses Generational Issues A family-owned business commonly consolidates different eras of laborers, with the more seasoned eras feeling energetical about the company they consider their own. More young relatives may come in with their particular thoughts regarding how to win new clients and all the more profitably, run everyday operations, except more seasoned families would not tune in. This is particularly real for affiliations that have been passed down from past periods, with small having been changed after some time. One game plan might be to consider agreeing to allow more young age relatives to incorporate one new component an incidental preface. More seasoned families may likewise need to venture back and understand that the data that more youthful eras convey to their business can be fundamental to drawing in new clients. Nepotism Allegations In an owned family business, individuals regularly are given occupations since they are identified with the proprietor (Cohen, S. 2014, 12). These workers may think that it's important to substantiate themselves, particularly in family organizations that bring on board non-relatives. For administrators who assume control responsibility from a relative, specialists and different people in the group may think that it's troublesome tolerating the change of organization (Halberstadt, J. 2014, 17). For good outcomes, pioneers in family-possessed organizations must make additional steps to direct arrangements that will guarantee decency to all representatives. Pressure to Succeed Independent ventures have high disappointment rates (Rasmussen, E. 2015). However, somebody assuming control over a setup organization may feel that business is safe from the common issues. These entrepreneurs may likewise feel torn between receiving new, more mainstream strategies for getting things done and holding to custom (Lussier, R. 2016, 89). As an expansive bit of expecting control over the secretively run affiliation, more young relatives ought to make it clear that they are most certainly not making a certification to proceed with the business for an exceptionally fundamental level long time without doing it. If a proprietor has one bright individual as a primary priority to assume control at retirement, the move can be genuinely straightforward. Nonetheless, the procedure isn't that clear (Wright, M. 2015). Family issues Passionate, physical, and monetary issues among relatives can fundamentally affect the everyday operation of the business (Bruton, G. 2015). Weight to contract relatives Its hard to deny the weight that accompanies demands from families who need to join the business subsequently getting to be noticeably convoluted if they don't have the essential abilities and experience required for a particular position (Song, K. 2015, 25). Absence of Knowledge The free culture found in numerous privately-owned companies can bring about a delicate way to deal with the preparation of new representatives, regardless of whether they are relatives or not. High turnover of non-family workers Non-family staff may feel that more prominent open doors are given to family and may lose the spirit of the way of life (Hing, N. 2013, 14). Hotspots for development A large test can decide how and where to get the capital and assets expected to grow the business. How it is to be isolated and misconstruing the estimation of the business Business family proprietors may have distinctive conclusions on the development of their business; they may have no actualities about the condition of the organization and what things add to the presence (Siegel, D. 2015). No leave arrange Privately-owned companies frequently do not have a characterized procedure anticipate what will happen if a proprietor needs to resign, exchange duty, or offer the business (Lussier, R. 2016, 89). Wellsprings of back A few wellsprings of the business fund are here and paid back ordinarily not over a year, and different wellsprings of the corporate capital are a long haul. Wellsprings of financing can be sorted into either inward or outside. Inner wellsprings of business back are assets found inside the organization or benefit produced using a company (Hyder, S. 2016). Outer wellsprings of the enterprise fund are found outside the firm, for instance from lenders or banks, and can likewise be acquired cash from companions or family and stipends Loan Bank Borrowings from banks are in like manner an essential wellspring of the reserve for associations. Bank advancing is essentially here and may be as a transitory credit for up to three years, overdraft, which an organization should keep inside the most distant point, set by the bank and medium-term advances will advance that have a period of between three to ten years. Advance Stock The expanded stock is a total deal commitment capital typically raised by an association for which interest is returned half yearly and at a settled rate. Propel stockholders are like this whole deal banks of an association. Held income For any business, the measure of wage kept directly affects a few profits thus benefit re-contributed is paid as a profit (Breton L, 2016, 445). Renting Rent is the place to gatherings concurs, the resident and the lessor. The renter makes installments according to an understanding of the agreement to the lessor, for a predetermined period. The landowner claims the advantage yet enables the occupant to utilize it (Wright, M. 2015, 16). Franchising The franchise is a system for developing business on less capital than would by one means or another or another be required. Franchisors incorporate renting a car, chicken inn (KFC) etc (Tanev, S. 2015, 11). Advantages Disadvantages of Sources of Finance Whether funding a new company or expanding an old one, it's challenging when choosing the right source of finance. While it's possible to choose from several options, each comes with its advantages and drawbacks. In all cases, no other choice is better than others. Bank Loan With Bank loan, a lot of money can be raised quickly; hence the business can purchase items or expand more rapidly (Song, S. 2015, 24). The disadvantage is that interest is charged for borrowing money. In additional, it is not always easy to get. Bank Overdraft Allows a company to pay for things it couldn't afford. It also helps with cash flow in times of difficulty. The disadvantages are that Banks overdraft is not a long term solution hence interest charged at a high rate, making the source expensive. Retained profits The business does not have to borrow money so avoids interest payments. With retained profit once spent, it cannot be used elsewhere and can leave the business without reserves in case things go wrong (Johnson, M. 2014, 20). Sale and leaseback Frees up a lot of money quickly but the problem is that the person will end up paying an on-going cost, often over a long time. Franchising Success is at a higher rate than start up businesses, but a bad performance by other franchisees may affect the reputation of others. For instance, Fried fast food has gotten an awful name in the course of the most recent couple of years guiding individuals far from KFC. Expanding has for a long while been a spine of the fast-food industry since it reduces theory costs and possibility and engages snappy geographic expansion. It works honorably when a pool of experienced, entrepreneurial candidates are available to run foundations and when restaurant operations are essential worked around, for example, an obliged menu of easy to make things (Col. Sanders). Conclusion Privately run companies are predominantly the spine and the primary driver of development in many economies. On account of their temperament, privately run organizations defy different additional challenges than those that their accomplices need to oversee. The commitment in regards to the corporate structure is shared among the overseeing body, the senior organization, and proprietors. Nevertheless, relatives probably have more prominent obligation guaranteeing that their business is spoken to in a way that will make it possible and sensible for the whole deal. Setting up a consistent family organization course of action early will help speculate and resolve potential conflicts between relatives about business issues. This will make it workable for families to concentrate on the improvement of the firm. Finally, it is additionally important that families in business wind up plainly educated of the significance of these issues and begin assembling structure for satisfactory corporate administration as quickly as time permits. References Bruton, G., Khavul, S., Siegel, D. and Wright, M., 2015. New financial alternatives in seeding entrepreneurship: Microfinance, crowd funding, and peer to peer innovations. Entrepreneurship Theory and Practice, 39(1), pp.9-26. Cohen, S. and Hochberg, Y.V., 2014. Accelerating startups: The seed accelerator phenomenon. Halberstadt, J. and Johnson, M., 2014. Sustainability Management for Startups and Micro-Enterprises: Development of a Sustainability-Quick-Check and Reporting Scheme. InEnviroInfo(pp. 17-24). Harrison, R.T., and Mason, C.M., 2016. FINANCING THE GROWING FIRM. Finance for Growing Enterprises, p.77. Hing, N., 2013. Maximizing franchisee satisfaction in the restaurant sector.Journal of Consumer Marketing. Hyder, S. and Lussier, R.N., 2016. Why businesses succeed or fail: a study on small businesses in Pakistan.Journal of Entrepreneurship in Emerging Economies,8(1), pp.82-100. Kaiser, U. and Mller, B., 2015. Skill heterogeneity in startups and its development over time.Small Business Economics,45(4), pp.787-804. Marom, S. and Lussier, R.N., 2014. A business success versus failure prediction model for small businesses in Israel.Business and Economic Research,4(2), p.63. Miller, D., Steier, L. and Breton Miller, L., 2016. What can scholars of entrepreneurship learn from sound family businesses?. Entrepreneurship Theory and Practice, 40(3), pp.445-455. Neubauer, F. and Lank, A.G., 2016.The family business: Its governance for sustainability. Springer. Rasmussen, E.S., and Tanev, S., 2015. The emergence of the lean global startup as a new type of firm.Technology Innovation Management Review,5(11). Song, K.S., 2015. The Effects of Small Business CEO's Start-up Environment on Fear of Business Failure and Entrepreneurial Failure.The Journal of the Korea Contents Association,15(2), pp.393-407.

Marketing Plan of Apple Inc Company

Apple’s Financial Overview The Apple Company has enjoyed stable growth over the last five years with the highest growth rate recorded in the year 2011. Reflectively, the company’s revenues have steadily increased from 48,678 million dollars in 2009 to 170,910 million dollars by the year 2013. Fortunately, the company has not experienced any loss over the five year period.Advertising We will write a custom essay sample on Marketing Plan of Apple Inc Company specifically for you for only $16.05 $11/page Learn More The profit for the company has increased steadily over the half decade period with the highest profit recorded in 2012 at 68,662 million dollars. The stock prices have also been on an upward trend with the highest price recorded in 2012 at 644 per share. From the above overview, it is apparent that the Apple Company has experienced steady growth over the years, despite the serious economic meltdown of 2009 (Google Finance, 2013). Th is is summarized in appendix 1. Current Marketing Situation Consumer segment The Apple retail model targets user consumers who form the majority of its market catchment. Since this target group frequents Apple distribution store, Apple will be in a position to conveniently direct the customers to their designated delivery points and stores without having to directly deliver the products. The company should merge the strategy with advertisements since this group of consumers has access to social media. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues will come in handy. Decision on the best product relies on information feedback after multiple exposures to different competing products. As forecasted in the market research, this strategy will be successful towards dominance as it offers a variety of options to consumers, while at the same time, maximizing benefits of economies of scale to the compan y (Jobber, 2012). Business segment The Apple Company may partner which medium businesses retailing products similar to those of its competitors. This strategy will expand its market and make it easy for customers to access the products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to attract this segment, the company may offer free delivery, delivery products on credit, and series of discount on the basis of the sales volumes achieved by these retailers. When properly implemented, the company is likely to counter the Samsung strategy of reaching the customers through proxy retailers (Jobber, 2012). Targeting Apple Company is currently the leading Personal Computer (PC) retailer in the global computer arena and offers some of the latest and most advanced personal computers and smart phones. Every household consists of potential customers of Apple Company since computers and phone s have become a daily necessity. Recent studies indicate that the majority of this population recognizes the need for affordable, efficient and reliable PC. Thus, the most attractive segment to enter for the company would be a business segment to make the product easily available to the customers. This strategy will steadily expand the company’s market in all the continents without having to incur the cost of renting retail premises. Besides, the company will be in a position to micro manage its operations from a single distribution point (Jobber, 2012). Positioning Strategies In the overcrowded global market for PCs, product positioning is directly linked to the success in the short and long term, especially for the Apple products. In order to achieve the desired goals, Apple should position itself to emphasize the difference between its products and those of its competitors. In order to diversify market operations, Apple Company should continue to create multiple brands thr ough its innovative team in order to keep the company ahead of the other competitors such as Samsung, Nokia, and Motorola. This will create an environment of own competition and blocked other competitors from encroaching into the company’s local and global market (Jobber, 2012). Product Review Product development entails the innovation process aimed at modeling the existing product or improving on it to balance with the changing preferences of the customers. As a result, the older version will be phased out of the market as preferences change (Apple Inc, 2012). As a matter of fact, Apple is the leading company in the PC industry in terms of design and innovation. The company is associated with new innovations and attractive designs that appeal to their customers across the world. The Apple Inc Company has benefited from this strategy in terms of market expansion, especially among its early adopter customers.Advertising We will write a custom essay sample on Marketing Pla n of Apple Inc Company specifically for you for only $16.05 $11/page Learn More Specifically, through product development, the Apple Inc Company has been in a position to optimally exploit opportunities available in the innovation market segment and has gained a significant share in the mobile PCs market at the global level (Jobber, 2012). Competitive Review The 5Ps of marketing mix is defined by Product, Place, Price, Promotion, and People as part of market segmentation. The Apple’s iTunes, iPhone apps, and iPad apps give the company a competitive advantage over its competitions since the company is in a position to create a barrier for its competitors by proliferation the products. For instance, this strategy was beneficial for the Apple Inc Company when it became the first company in the world to provide online music services through its creative iPod and iTunes products. As the first in the online music service, the company reaped from the first m over advantage and expanded to countries such as China, UK and South Africa (Apple Inc, 2012) Apple’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Jobber, 2012, p. 34). This exhibits the nature of niche marketing by focusing on utmost premium quality that customers demand or may not know that they require at that time. The company emphasized on creating trends and affordable prices. Apple’s iPad and iPhone series have become a symbol of status and culture across the global PC industry (Apple Inc, 2012).Moreover, the company may enter into strategic partnership with other companies to advertise its products. In order to boost the revenues for the company through increased market share, it is vital to review latest market data on customer preference in the market segment. Thus, through effective advertisement, the target segment is projected to increase their purchase of the Apple products. Channel and Logistics Review The company has developed a highly structured marketing distribution channels that operate independently of the mother company. As a result, the company has been in a position to capture the fastest growing markets such as France, the UK, China, and Japan, where the innovative and stylistic design of Apple iPhone 4 has become a household name.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a matter of fact, Apple Company’s stores have improved on their performance to $19.1 billion as of the year 2012. The establishment of many stores outside America has pushed the revenues of the company by 17%. At present, â€Å"the Apple stores are a key part in major cities. There is a community effect that’s quite powerful† (Jobber, 2012, p. 28). The product development variables at the Apple Inc Company are connected at the central point of strategic planning which encompasses costing, speed, quality, flexibility, and dependability that create a smooth continuous operation tracking model that operates like computer from one segment to another in the competitive PC industry. Therefore, the major part of the success puzzle for operations management strategy delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles, defining value of the business, determining requirements, clarifying the vision, building teams, mitigating task, resolving issues, and providing direction as incorporated in the operations management system of Apple Company (Jobber, 2012). The corporate strategies of the company are based on production, marketing, human resource, and efficiency monitoring units that are distributed to meet the global business standards. Apple has been able to open an average of 40 stores per year across the world since 2003. This is a clear indicator of growth in the company’s market share. This has been made possible through the introduction of the unique iPhone brand that has won the heart of customers across the world. Through modification of the iPhone brand of the Apple Company products, the company has been declared â€Å"the fastest international roll out† (Apple Inc, 2012, par. 21). Through this, the company’s revenues have grown by 32%. In the year 2008, the 3GS iPhone introduced by the company became available in more than 64 countries within three months (Apple Inc, 2012). This was possible due to the presence of an organized market distribution channel. Appendix: Apple’s 5 year Financial Performance Years 2009 2010 2011 2012 2013 Revenue 48,678 65,225 108,249 156,508 170,910 Profit 23,678 25,684 43,818 68,662 64,304 Profit Margin 23.2 24.1 25.2 26.3 24.1 Growth Rate 4.3 48.1 45.3 34.1 32.6 Stock Price 213.95 326.66 426.70 644.00 549.42 (Source: Google Finance, 2013) References Apple Inc. (2012). Business Application Development. Retrieved from https://www.apple.com/business/ Google Finance. (2013). Apple’s Financial Performance. Retrieved from https://www.google.com/search?q=nasdaq:aapltbm=fin#scso=_tF4TXZbUJ8qwrgSG4KPABQ2:0 Jobber, D. (2012). Principles and practice of marketing.New York, NY: McGraw-Hill Publishers. This essay on Marketing Plan of Apple Inc Company was written and submitted by user Greyson R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

People Who Drink Alcohol essays

People Who Drink Alcohol essays All people who drink alcohol have different effects towards the drug. These effects can be divided into three different categories; some get happy, some think they get powerful, and a majority gets stupid. Each category can be divided into three different reactions towards the drug. The first category of people, who drink alcohol, is that some get happy. These are the people you see at the clubs buying everyone drinks. Youll also see these people sitting on a bar stool, telling everyone how grateful they are. This category of drinkers is good, if you want to have someone telling you, youre not worthless because you just got dumped. The second categories of people, who drink alcohol, are the ones who get powerful. This is otherwise known as the Superman Syndrome. These are the people who think they can fly and jump over small buildings. These alcohol drinkers are only looking for a rival, someone to test their skills on. Avoid this category of people in any case. If a confrontation does occur never disagree with them. They know not what they do. The last categories of people, who drink alcohol, are the ones who get stupid. After a couple of drinks they start to get loud and irritating. These drinkers spend half the night trying to figure out where they are, how they got there, and how there getting home. A lot of the time there are people around this drinker acting the same way, there fore feeding the problem. These people are both annoying and embarrassing to be around. In conclusion people who drink alcohol can be categorized into three different categories; some get happy, some think they get powerful, and a majority get stupid. Dont be a category. ...

Reactions in Water or Aqueous Solution

Reactions in Water or Aqueous Solution Several types of reactions occur in water. When water is the solvent for a reaction, the reaction is said to occur in aqueous solution, which is denoted by the abbreviation (aq) following the name of a chemical species in a reaction. Three important types of reactions in water are precipitation, acid-base, and oxidation-reduction reactions. Precipitation Reactions In a precipitation reaction, an anion and a cation contact each other and an insoluble ionic compound precipitate out of solution. For example, when aqueous solutions of silver nitrate, AgNO3, and salt, NaCl, are mixed, the Ag and Cl- combine to yield a white precipitate of silver chloride, AgCl: Ag(aq) Cl-(aq) → AgCl(s) Acid-Base Reactions For example, when hydrochloric acid, HCl, and sodium hydroxide, NaOH, are mixed, the H reacts with the OH- to form water: H(aq) OH-(aq) → H2O HCl acts as an acid by donating H ions or protons and NaOH acts as a base, furnishing OH- ions. Oxidation-Reduction Reactions In an oxidation-reduction or redox reaction, there is an exchange of electrons between two reactants. The species that loses electrons is said to be oxidized. The species that gains electrons are said to be reduced. An example of a redox reaction occurs between a hydrochloric acid and zinc metal, where the Zn atoms lose electrons and are oxidized to form Zn2 ions: Zn(s) → Zn2(aq) 2e- The H ions of the HCl gain electrons and are reduced to H atoms, which combine to form H2 molecules: 2H(aq) 2e- → H2(g) The overall equation for the reaction becomes: Zn(s) 2H(aq) → Zn2(aq) H2(g) Two important principles apply when writing balanced equations for reactions between species in a solution: The balanced equation only includes the species that participate in forming products. For example, in the reaction between AgNO3 and NaCl, the NO3- and Na ions were not involved in the precipitation reaction and were not included in the balanced equation.The total charge must be the same on both sides of a balanced equation. Note that the total charge can be zero or non-zero, as long as it is the same on both the reactants and products sides of the equation.

Case Study of a specific Advertising Campaign Essay

Case Study of a specific Advertising Campaign - Essay Example Following this, the company launched its ‘Happy to Help’ campaign, featuring the popular Hutch mascot (a Pug) and offering excellent customer service to its subscribers. This too was an effort in vain as people still connected the pug to the old brand, counteracting the company’s efforts to establish their presence in the country. This left Vodafone in a difficult situation where they needed to bring out their own mascot which would win over the hearts of the people while simultaneously communicating their USPs to their target audience. As explained by Harit Nagpal, the then Chief Marketing Officer of Vodafone India in an interview to afaqs (2009), Vodafone was acquiring customers at a very fast pace, but a large number of them were unaware of the value added services offered by their telecom service provider. Some of these services, like phone backup, had been available for over two years without being used much. Thus, the marketing team at the organisation felt a need to showcase their array of products and services, build an emotional bond with their customers and still be positioned as a market leader. It was this need that led to the creation of India’s most loved brand mascot in a decade. Conceptualizing the Campaign When in trouble, you turn to your best friend. If Vodafone India had a best friend, it was their multi award-winning ad agency Ogilvy and Mather, which was tasked with coming up with a new mascot and ad campaign to accomplish these goals. According to an interview with Rajiv Rao, Executive Creative Director, South Asia, Ogilvy India, the only brief given to the agency about the desired mascot was that the character had to be ‘simple to a stupefying level’ (afaqs 2009). After much experimentation, the agency came up with characters with humungous ellipsoid heads (with dots for eyes and the mouth) and disproportionately thin bodies clad in white. These ‘Zoozoos’ were simple living characters who spoke a language of their own (quite akin to the tongue of gibberish) and expressed emotions in a manner similar to the emoticons one came across on chat engines and forums. The idea behind using these characters was to portray slightly comical and endearing scenes featuring these Zoozoos where each scene or advertisement was used to portray one value added service to the customer. Each film was shot against a grey background, showing these characters interacting with each other with the product story weaved in. The Beginning of the Campaign Once they were done creating a mascot for an extremely ambitious purpose and shooting advertisements with extremely high expectations, the agency had the unenviable task of deciding when, where and how to launch this campaign. The company’s investment in the previous year’s ‘Indian Premier League’ cricket tournament had failed to make much of an impact on the target audience despite the series shattering the countr y’s television rating records for the past half decade. Therefore, it came as a surprise to most that the agency recommended investing an entire quarter’s advertising budget into the 47 day tournament and that the client complied (4Ps Business and Marketing, 2007). While the company took a huge risk choosing to invest in a venture that had already failed them in the recent past, they incorporated one significant change in their advertising strategy. The idea now was to

Database Logic and Management questions Module 2 Article

Database Logic and Management questions Module 2 - Article Example However, we still need a logical design for the reason that building a physical design without logical design is similar to building a house without blueprints. In fact, the basic purpose of building a logical database design is to ensure that all the entities and their possible relationships required by the database are entirely and exactly identified and described. In view of the fact that logical database design is built using easy to understand symbol and language, hence it can be easily examined and validated as accurate by the end-users. As discussed above, this logical database design works as a guide that is to be followed by the database developers to use as a "blueprint" for developing the physical database model. In this scenario, the information provided in the logical database model is utilized to describe the relational tables, entities, stored procedures, primary and foreign keys, and triggers (Liberty University, 2013). In the past few years, the use of information systems in the healthcare industry has raised to a huge extent. In this scenario, organizing and administrating healthcare resources has turned out to be a challenge in opposition to time, for the reason that having control over the expansion of the disease is now as significant as treating it. Additionally, computerization and automation of clinical firms through information systems containing large databases offers a large number of benefits. In addition, in many researches authors have emphasized on the need to be aware of the situational aspects that force individuals’ comfort with receiving and distributing healthcare information in an electronic arrangement. In this scenario, one suggestion is to investigate severer rule of medical information, for instance, to make sure that stakeholders evidently recognize who they are, for what reason they will collect and distribute the data, what kind of data they will take and even to pose any limitations and restrictions

House of the Spirits Essay Example for Free

House of the Spirits Essay In Isabel Allende’s novel The House of the Spirits, there are two definitive classes of people that are present throughout the novel. The poor class, including the peasants of Tres Marias and the socialist party members, has continual resentment towards the other class, which is the wealthy aristocratic class. The wealthy division of the novel shows little humanity towards the poor, treats the poor as servants, and control all politics involved in the country. The wealthy’s treatment of the lower class shattered the peace experienced by Chile because the poor and the wealthy maintained a struggle to co-exist with such division between their classes. The struggles between the two classes was first established early on in the novel at Tres Marias where Estreban Trueba makes it clear that he is the leader of the land and the rest of the tenants were much less important than him. Trueba was a part of the wealthy class and he takes the peasants that are housed on his land and he takes complete advantage of the people there. Word of his cruelty spread throughout the region, provoking jealous admiration among the men of his class. The peasants hid their daughters and clenched their fists helplessly because they could not confront him. Esteban Trueba was stronger, and he had impunity† (Allende 63). There was nothing that the peasants could do to a man of a higher class and Trueba takes full advantage of this. He acts as though he is untouchable throughout the novel and that the wealthy class can do whatever they please. Esteban Trueba speaks of how he believes that since he is in a higher and wealthier class, he is free to do anything that he wishes, including raping the women of Tres Marias. Esteban sees the people that live on his land as lesser human beings and Esteban believes that poor people are completely ignorant and uneducated. Theyre like children, they cant handle responsibility. How could they know whats best for them? Without [Trueba] theyd be lost (64). This attitude that the wealthy class has for those in the book ignites the resentment felt by the poor class that resounds in the rest of the story. The inequality that is present between these two classes is unbelievable throughout the book that even parts of the wealthy class begin to realize the damage that their right wing government has caused to the lower division of Chile. Even Esteban Trueba’s immediate family senses the problems that the poor face. â€Å"[Clara] now took Blanca with her on her visits to the poor, weighed down with gifts and comfort. ‘This is to assuage our conscience, darling,’ she would explain to Blanca. ‘But it doesnt help the poor. They dont need charity, they need justice’† (136). Because of this unequal treatment of the classes and the resentment that the poor held for the wealthy, the two classes could not continue to co-exist. The incessant struggle that the lower class faced when the wealthy controlled everything forced them to begin a revolution so that they can finally take control of their own lives instead of living to please the wealthy. Throughout the novel, the wealthy controlled every part of the country’s government and therefore, they controlled the country as a whole until the day that Esteban Trueba lost the election and the socialist party came to power. This is when the poor finally ceased to be dominated by the wealthy. â€Å"They lit torches, and the jumble of voices and dancing in the streets became a disciplined, jubilant procession that advanced toward the well-tended avenues of the bourgeoisie, creating the unaccustomed spectacle of ordinary citizens – factory workers in their heavy work shoes, women with babies in their arms, students in shirt-sleeves – calmly marching through the private, expensive neighborhood where they had rarely ventured before, and in which they were complete foreigners† (340). After the socialist victory there was room for a class that was previously completely blocked from the wealthy areas of living as well as in the government. The poor and the wealthy became much more even in terms of rights which, in turn, made the two classes much less divided. With such deplorable treatment of the lower class, the two classes could never co-exist peacefully unless there was a dramatic change in Chile. With a socialist victory over the conservatives, there was room for the differences between the poor and the wealthy to be diminished and for the country to be diplomatic.