Juvenile Delinquency A Complex Social Phenomenon Of...

Introduction Given the range and significance of juvenile delinquency, the demand for understanding strategies has become apparent in order to combat a complex social phenomenon of criminal behavior in juveniles. The juvenile justice system is an intricate part of juvenile justice intertwining law enforcement, court and correctional agencies along with the community when dealing with juvenile delinquents. Thus, understanding delinquents and how they behave is crucial when considering the effectiveness of prevention to commit further crimes. Theories of juvenile justice causation enables all to understand what the strains and breakdowns in social processes are to assist in the production of conformity. During the former years of juvenile delinquency, treatment of children changed how society viewed the social and special needs of children by examining the theories of what could have caused youth to commit crimes. Juvenile Delinquency Theories â€Å"Symbolic-interactionist theories of delinquency are concerned less with values than with the way in which social meanings and definitions can help produce delinquent behavior,† (The Gale Group, Inc., 2001). In other words, symbolic interactionism recognizes the theories of delinquency through the eyes of values versus socialism. Earlier interactionist theories based their theories on how adolescents acquired meanings and definitions from others, but as time has passed, now focuses on the role of official control agenciesShow MoreRelatedFemale Juveniles Are The Most Vulnerable927 Words   |  4 PagesFemale juveniles are known to be the most vulnerable. If they are growing up in poverty or suffering from abuse, their delinquent behavior are often leads to self-destruction. Female juveniles will most likely grow up to join street gangs, drop out of school, or become teenage mothers. Girls are the fastest growing segment of the juvenile just ice system with minority females disproportionately represented among delinquent girls; two-thirds are girls of color. The majority have been subjected to someRead MoreJuvenile Delinquency3872 Words   |  16 PagesJuvenile delinquency Juvenile delinquency, also known as juvenile offending, or youth crime, is participation in illegal behavior by minors (juveniles) (individuals younger than the statutory age of majority).Most legal systems prescribe specific procedures for dealing with juveniles, such as juvenile detention centers, and courts. A juvenile delinquent is a person who is typically under the age of 18 and commits an act that otherwise would have been charged as a crime if they were an adult. DependingRead MoreJuvenile Delinquency3863 Words   |  16 PagesJuvenile delinquency Juvenile delinquency, also known as juvenile offending, or youth crime, is participation in illegal behavior by minors (juveniles) (individuals younger than the statutory age of majority).Most legal systems prescribe specific procedures for dealing with juveniles, such as juvenile detention centers, and courts. A juvenile delinquent is a person who is typically under the age of 18 and commits an act that otherwise would have been charged as a crime if they were an adult. DependingRead MoreJuvenile Delinquency : The Common Poor Parenting, Socioeconomic Status And Peer Pressure Essay1659 Words   |  7 PagesJuvenile delinquency is one of the most complex, interesting and challenging phenomena in Trinidad and Tobago. In recent years there have been a high proportion of juvenile males being arrested and remanded at the nation’s youth facilities. In 2013, 106 young males were sent to the Youth Training Centre (YTC), for various offences, (Ministry of Justice, 2013). Among these, 25% were arrested for murder, 16% for possession of drugs, 14% for robbery, 3% for breaching of school rules and 6% were beyondRead MoreSocial Structure Of A Social Institution3100 Words   |  13 Pages A social institution is a complex, integrated set of social norms organized around the conservation of a basic societal value. Social institutions are established or standardized patterns of convention-regulated behavior. They include the household, education, religion, and economic and political establishments. A well-established and structured pattern of behavior or of relationships of groups of people that is accepted as a fundamental part of a culture. Institutions are structures and mechanismsRead MoreEssay on Crime and Delinquency1407 Words   |  6 PagesCrime and Delinquency In 1939 Criminologist Edwin H. Sutherland proposed his theory of Differential Association in his Principles of Criminology textbook. Differential Association theory states that criminal behavior is learned behavior. Sutherland along with Richard Cloward, and Lloyd Ohlin attempted to explain this phenomenon by emphasizing the role of learning. To become a criminal, a person must not only be inclined toward illegal activity, he or she must also learn how to commit criminal actsRead MoreEssay on Criminological Theories13456 Words   |  54 PagesChapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Chapter 10. Chapter 11. Chapter 12. Introduction to Criminological Theory Deterrence and Rationale Choice Theories Biological Theories Psychological Theories Social Learning Theory Social Bonding and Control Theories Labeling Theory Social Disorganization, Anomie, and Strain Theories Conflict Theory Marxist and Critical Theories Feminist Theories Integrating Criminological Theories 4 7 11 1 5 18 22 25 28 32 35 38 41 3 Chapter 1 IntroductionRead MoreJuveniles in the Adult Justice System3336 Words   |  13 PagesTopic: Juveniles do not belong in the Adult Justice System. Authorities who waive Juveniles into the Adult Justice System are making a devastating impact on their futures Abstract This paper is about the most controversial subject in the penal system today, i.e. should juveniles be treated as adults and be tried in the adult justice system and the negative impact on their lives. This becomes relevant after the judgment in Roper Vs Simmons (1995) which states that there is a doubt as to whenRead MoreThe Label Gang : A Study Of 1313 Gangs Essay6194 Words   |  25 PagesWest, prison inmates, Mafioso and other organized criminals, motorcyclists, and groups of inner city youths. Despite its diverse application, the term gang almost always connotes involvement in disreputable or illegal activities. Social scientists use the term gang most frequently when describing groups of juveniles. This tendency dates back to Frederic Thrasher s The Gang: A Study of 1,313 Gangs in Chicago (1927). According to Thrasher, social conditions in the United States at the end of the nineteenthRead MoreChildren in Conflict to the Law12401 Words   |  50 PagesUnder R.A. 9344 a child who is 15 years of age at the time of the commission of offense are exempted from criminal liability, however the child shall be subjected to an intervention program provided by local social welfare development office who will determine appropriate programs and consultation with the client and to person having custody of the child. There are three types of delinquency: the first type is environment delinquent, they are usually occasional law breakers. The second type is

Why Consumers Purchase Organic Foods Essay example

LITERATURE REVIEW 2.1 Introduction This chapter was discussed about the overview of organic foods purchase intention that might affect purchasing of organic food among ASTRO staffs. In order to identify why consumers purchase the organic foods, research come out with a few factors that really influence the consumers to purchase the organic foods. The factors such as consumer attitude, environmental consciousness, safety and health aspect, knowledge and quality of organic foods will influence the purchase intention among ASTRO staffs. Besides that, demographic characteristic will support to identify what type of ASTRO staffs who purchase organic foods in their daily life. Moreover, the type of organic foods that most likely purchased†¦show more content†¦Therefore, the ASTRO staffs purchasing intention might depend on their attitude towards the buying of organic food. 2.3 Environmental consciousness According to Hughner et al, (2007) in studying the reason for organic food purchases, a majority of studies have attributes the purchase organic food to consumers’ environmental attitudes and concerns. The use of chemical and hazardous substances showed an increase, particularly in the agricultural sector based on the 9th Malaysia Plan (2006-2010), chapter 22. The quantity of fertilizers used increased about 1.8 million tones within 3 years which is from 2.2 million tones in 2001 to 4.0 million tones in 2004. In order to reduce the high usage of chemicals and hazardous substances, government has introduced better farming training through Skim Akreditasi Ladang Malaysia (SLAM) and Skim Organik Malaysia (SOM). According to Harper Makatouni, (2002), an ethical or consumer is ecologically and purchase products that are environmental friendly and not harmful to the environment or society. This shows that environmental friendly products that produce won’t give any negative affect to environment such as air pollution, land pollution and etc. According Millock et al. (2004) claimed that good environment and animal welfare attitudes influence organic food choice to a lesser extent that the attitudes towards taste, freshness and health aspects of organic food. These findings suggest that organic buyers alsoShow MoreRelatedConsumer Behavior And Attitudes Of Organic Foods1295 Words   |  6 PagesCONCLUSION Consumer Behavior and Attitudes As discussed previously, consumer behaviors are largely driven by attitudes usually established during childhood; this â€Å"combined with personal experiences and influences, contributes to the consumer s decision to purchase or not purchase organic foods†2 . Indicators that influence a consumer’s choice of whether to purchase organic foods were consistent across most studies: consumers cited health benefits, animal welfare, environmental conditions, and food safetyRead MoreThe Food And Agriculture Organization Of The United Nations847 Words   |  4 PagesThe Food and Agriculture Organization of the United Nations (FAO) defines certified organic products as â€Å" those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as organic by a certification body† (FAO, 1999). Here, this is a common definition oriented by the production process of the â€Å"organic† pro duct and the label of verification of a certification body as opposed to and verification of product qualityRead MoreThe Effect Of Organic Food On Today s World1305 Words   |  6 PagesThe Influence of Organic Food in Today’s World When one goes to a grocery store today and compares it to one 20 years ago, they will notice a significant difference. One can find organic food in almost every store that sells food. Organic food has become increasingly more popular over the past few years due to a variety of considerations. Quality, convenience and price are a few examples of those considerations. The increase in demand and popularity results in varying opinions as to implicationsRead MoreUnderstanding The Concepts Of Price, Quality And Value From The Consumer Perspective Essay1734 Words   |  7 Pagessimilar across consumers and products and how the consumers relate quality, price, and value in their deliberations about products and services. The objective of this paper is to define the concepts of price , quality and value from the consumer’ perspective. To work on these objectives, a review of previous research was done by an exploratory investigation of quality and value in the product category of be verages (place). Company interviews, a focus group interview and 30 in-depth consumers interviewsRead MoreThe Cost Associated With Organic Food1287 Words   |  6 Pagesthat there were many studies conducted in the last two decades on â€Å"whether organic foods have higher levels of vitamins, minerals, and phytochemicals than conventionally raised foods and whether they have fewer pesticide residues.† However, there are very few studies that actually prove that there are significant health benefits to eating organic. In my study I will focus on whether the cost associated with organic food is worth the health benefits. Crinnion (2010) wrote that one factor many researchersRead MoreOrganic Agriculture1009 Words   |  4 Pageschemical compounds that could keep away pests and disease while stimulating plant growth, all agriculture would have been organic. It is therefore erroneous to speak of the history of organic farming as distinct from agricultural history in general. The history of chemical-dependent agro-business, on the other hand, can be discussed from a historical perspective. The term organic is used mainly in opposition to the overuse and misuse of toxic chemical compounds such as herbicides, pesticides, and fertilizersRead MoreOrganic Foods And Organic Food Essay1066 Words   |  5 PagesOrganic food is one of the fast growing markets in the world. Only in the U.S., retail sales of organic foods were $6.2 billion in 2015: California made up the biggest part of the country’s organic food market, with $2.436 billion of total sales; Colorado was on the ninth place with $155 million of total sales (â€Å"2015 Certified Organic Survey† 9). Today, organic products are available in almost every conventional grocery store and often have a higher price over conventional products. In fact, theRead MoreOrganic Farming Concept1242 Words   |  5 Pagesthe Value: Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept Week 3 Assignment Brief Description of the Daylesford Organic Farm Concept: Daylesford concept is centered on a working organic farming. The farm was originally established by Carole Bamford. Dayleford has a passion for seasonal, ethical produce that has translated into two London-based farm shops and cafes and seasonal organic, produce sold in Waitrose and other independent stores nationwide. DaylesfordRead MoreGenetically Modified Foods And Organic Foods Essay1605 Words   |  7 Pagesfirst introduced over 20 years ago, but that doesn’t mean consumers know what GMO’s are and the benefits and drawbacks of them are. This study was conducted in order to appropriately justify an answer to the questions: Do South African consumers know what genetically modified and organically grown foods are? Are they making informed choices about what they eat? These questions must be answered as it is important to determine whether consumers are well informed on factors which affect their health.Read MoreNutritional Benefits Of Organic Foods1218 Words   |  5 Pagesalternatives, the organic food industry is quickly expanding. The U.S. organic foods market has rapidly grown from $3.5 billion in 1996 to $28.6 billion in 2010 according to the clinical report of Organic Foods: Health and Environmental Advantages and Disadvantages written by Joel Forman and Janet Silverstein. But should we purchase and consume more organically grown produce, meats, dairy products, and grains than conventionally grown foods? As the organic food section in local food supermarkets continue

Problems Common in Family Owned Businesses-Samples for Student

Question: What Are The Problems Common In Family Owned Businesses? Answer: Introducation: Research in the past has demonstrated that family firms assume a critical part in rising and created economies, particularly on development and business. Multidivisional organizations, for example, IKEA and Michelin, Armani, Wal-Mart, Home Depot, were established yet controlled by families (Cohen, S. 2014, 12). Other than taking a stab at benefit and business supportability, clashes are usually found in dealing with the company where the dominant part of its board individuals are relatives (Song, K. 2015, 98). Just a single third of family-claimed organizations, as a rule, survive the original to a second era (Hing, N. 2013, 14). Family Owned business ought to dispense with understanding into various fundamental components for great movement organizing, for instance, the level of wanting to be required by the private organization saw the ability to lead as differentiated and the past time, and various troubles faced as the move happened. It is evident from this results family had associations attract out vitality the people who are incorporated into them and that this energy justifies understanding and copying at whatever point possible. Challenges of a new family business The following are few problems common in family owned businesses Generational Issues A family-owned business commonly consolidates different eras of laborers, with the more seasoned eras feeling energetical about the company they consider their own. More young relatives may come in with their particular thoughts regarding how to win new clients and all the more profitably, run everyday operations, except more seasoned families would not tune in. This is particularly real for affiliations that have been passed down from past periods, with small having been changed after some time. One game plan might be to consider agreeing to allow more young age relatives to incorporate one new component an incidental preface. More seasoned families may likewise need to venture back and understand that the data that more youthful eras convey to their business can be fundamental to drawing in new clients. Nepotism Allegations In an owned family business, individuals regularly are given occupations since they are identified with the proprietor (Cohen, S. 2014, 12). These workers may think that it's important to substantiate themselves, particularly in family organizations that bring on board non-relatives. For administrators who assume control responsibility from a relative, specialists and different people in the group may think that it's troublesome tolerating the change of organization (Halberstadt, J. 2014, 17). For good outcomes, pioneers in family-possessed organizations must make additional steps to direct arrangements that will guarantee decency to all representatives. Pressure to Succeed Independent ventures have high disappointment rates (Rasmussen, E. 2015). However, somebody assuming control over a setup organization may feel that business is safe from the common issues. These entrepreneurs may likewise feel torn between receiving new, more mainstream strategies for getting things done and holding to custom (Lussier, R. 2016, 89). As an expansive bit of expecting control over the secretively run affiliation, more young relatives ought to make it clear that they are most certainly not making a certification to proceed with the business for an exceptionally fundamental level long time without doing it. If a proprietor has one bright individual as a primary priority to assume control at retirement, the move can be genuinely straightforward. Nonetheless, the procedure isn't that clear (Wright, M. 2015). Family issues Passionate, physical, and monetary issues among relatives can fundamentally affect the everyday operation of the business (Bruton, G. 2015). Weight to contract relatives Its hard to deny the weight that accompanies demands from families who need to join the business subsequently getting to be noticeably convoluted if they don't have the essential abilities and experience required for a particular position (Song, K. 2015, 25). Absence of Knowledge The free culture found in numerous privately-owned companies can bring about a delicate way to deal with the preparation of new representatives, regardless of whether they are relatives or not. High turnover of non-family workers Non-family staff may feel that more prominent open doors are given to family and may lose the spirit of the way of life (Hing, N. 2013, 14). Hotspots for development A large test can decide how and where to get the capital and assets expected to grow the business. How it is to be isolated and misconstruing the estimation of the business Business family proprietors may have distinctive conclusions on the development of their business; they may have no actualities about the condition of the organization and what things add to the presence (Siegel, D. 2015). No leave arrange Privately-owned companies frequently do not have a characterized procedure anticipate what will happen if a proprietor needs to resign, exchange duty, or offer the business (Lussier, R. 2016, 89). Wellsprings of back A few wellsprings of the business fund are here and paid back ordinarily not over a year, and different wellsprings of the corporate capital are a long haul. Wellsprings of financing can be sorted into either inward or outside. Inner wellsprings of business back are assets found inside the organization or benefit produced using a company (Hyder, S. 2016). Outer wellsprings of the enterprise fund are found outside the firm, for instance from lenders or banks, and can likewise be acquired cash from companions or family and stipends Loan Bank Borrowings from banks are in like manner an essential wellspring of the reserve for associations. Bank advancing is essentially here and may be as a transitory credit for up to three years, overdraft, which an organization should keep inside the most distant point, set by the bank and medium-term advances will advance that have a period of between three to ten years. Advance Stock The expanded stock is a total deal commitment capital typically raised by an association for which interest is returned half yearly and at a settled rate. Propel stockholders are like this whole deal banks of an association. Held income For any business, the measure of wage kept directly affects a few profits thus benefit re-contributed is paid as a profit (Breton L, 2016, 445). Renting Rent is the place to gatherings concurs, the resident and the lessor. The renter makes installments according to an understanding of the agreement to the lessor, for a predetermined period. The landowner claims the advantage yet enables the occupant to utilize it (Wright, M. 2015, 16). Franchising The franchise is a system for developing business on less capital than would by one means or another or another be required. Franchisors incorporate renting a car, chicken inn (KFC) etc (Tanev, S. 2015, 11). Advantages Disadvantages of Sources of Finance Whether funding a new company or expanding an old one, it's challenging when choosing the right source of finance. While it's possible to choose from several options, each comes with its advantages and drawbacks. In all cases, no other choice is better than others. Bank Loan With Bank loan, a lot of money can be raised quickly; hence the business can purchase items or expand more rapidly (Song, S. 2015, 24). The disadvantage is that interest is charged for borrowing money. In additional, it is not always easy to get. Bank Overdraft Allows a company to pay for things it couldn't afford. It also helps with cash flow in times of difficulty. The disadvantages are that Banks overdraft is not a long term solution hence interest charged at a high rate, making the source expensive. Retained profits The business does not have to borrow money so avoids interest payments. With retained profit once spent, it cannot be used elsewhere and can leave the business without reserves in case things go wrong (Johnson, M. 2014, 20). Sale and leaseback Frees up a lot of money quickly but the problem is that the person will end up paying an on-going cost, often over a long time. Franchising Success is at a higher rate than start up businesses, but a bad performance by other franchisees may affect the reputation of others. For instance, Fried fast food has gotten an awful name in the course of the most recent couple of years guiding individuals far from KFC. Expanding has for a long while been a spine of the fast-food industry since it reduces theory costs and possibility and engages snappy geographic expansion. It works honorably when a pool of experienced, entrepreneurial candidates are available to run foundations and when restaurant operations are essential worked around, for example, an obliged menu of easy to make things (Col. Sanders). Conclusion Privately run companies are predominantly the spine and the primary driver of development in many economies. On account of their temperament, privately run organizations defy different additional challenges than those that their accomplices need to oversee. The commitment in regards to the corporate structure is shared among the overseeing body, the senior organization, and proprietors. Nevertheless, relatives probably have more prominent obligation guaranteeing that their business is spoken to in a way that will make it possible and sensible for the whole deal. Setting up a consistent family organization course of action early will help speculate and resolve potential conflicts between relatives about business issues. This will make it workable for families to concentrate on the improvement of the firm. Finally, it is additionally important that families in business wind up plainly educated of the significance of these issues and begin assembling structure for satisfactory corporate administration as quickly as time permits. References Bruton, G., Khavul, S., Siegel, D. and Wright, M., 2015. New financial alternatives in seeding entrepreneurship: Microfinance, crowd funding, and peer to peer innovations. Entrepreneurship Theory and Practice, 39(1), pp.9-26. Cohen, S. and Hochberg, Y.V., 2014. Accelerating startups: The seed accelerator phenomenon. Halberstadt, J. and Johnson, M., 2014. Sustainability Management for Startups and Micro-Enterprises: Development of a Sustainability-Quick-Check and Reporting Scheme. InEnviroInfo(pp. 17-24). Harrison, R.T., and Mason, C.M., 2016. FINANCING THE GROWING FIRM. Finance for Growing Enterprises, p.77. Hing, N., 2013. Maximizing franchisee satisfaction in the restaurant sector.Journal of Consumer Marketing. Hyder, S. and Lussier, R.N., 2016. Why businesses succeed or fail: a study on small businesses in Pakistan.Journal of Entrepreneurship in Emerging Economies,8(1), pp.82-100. Kaiser, U. and Mller, B., 2015. Skill heterogeneity in startups and its development over time.Small Business Economics,45(4), pp.787-804. Marom, S. and Lussier, R.N., 2014. A business success versus failure prediction model for small businesses in Israel.Business and Economic Research,4(2), p.63. Miller, D., Steier, L. and Breton Miller, L., 2016. What can scholars of entrepreneurship learn from sound family businesses?. Entrepreneurship Theory and Practice, 40(3), pp.445-455. Neubauer, F. and Lank, A.G., 2016.The family business: Its governance for sustainability. Springer. Rasmussen, E.S., and Tanev, S., 2015. The emergence of the lean global startup as a new type of firm.Technology Innovation Management Review,5(11). Song, K.S., 2015. The Effects of Small Business CEO's Start-up Environment on Fear of Business Failure and Entrepreneurial Failure.The Journal of the Korea Contents Association,15(2), pp.393-407.

Marketing Plan of Apple Inc Company

Apple’s Financial Overview The Apple Company has enjoyed stable growth over the last five years with the highest growth rate recorded in the year 2011. Reflectively, the company’s revenues have steadily increased from 48,678 million dollars in 2009 to 170,910 million dollars by the year 2013. Fortunately, the company has not experienced any loss over the five year period.Advertising We will write a custom essay sample on Marketing Plan of Apple Inc Company specifically for you for only $16.05 $11/page Learn More The profit for the company has increased steadily over the half decade period with the highest profit recorded in 2012 at 68,662 million dollars. The stock prices have also been on an upward trend with the highest price recorded in 2012 at 644 per share. From the above overview, it is apparent that the Apple Company has experienced steady growth over the years, despite the serious economic meltdown of 2009 (Google Finance, 2013). Th is is summarized in appendix 1. Current Marketing Situation Consumer segment The Apple retail model targets user consumers who form the majority of its market catchment. Since this target group frequents Apple distribution store, Apple will be in a position to conveniently direct the customers to their designated delivery points and stores without having to directly deliver the products. The company should merge the strategy with advertisements since this group of consumers has access to social media. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues will come in handy. Decision on the best product relies on information feedback after multiple exposures to different competing products. As forecasted in the market research, this strategy will be successful towards dominance as it offers a variety of options to consumers, while at the same time, maximizing benefits of economies of scale to the compan y (Jobber, 2012). Business segment The Apple Company may partner which medium businesses retailing products similar to those of its competitors. This strategy will expand its market and make it easy for customers to access the products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to attract this segment, the company may offer free delivery, delivery products on credit, and series of discount on the basis of the sales volumes achieved by these retailers. When properly implemented, the company is likely to counter the Samsung strategy of reaching the customers through proxy retailers (Jobber, 2012). Targeting Apple Company is currently the leading Personal Computer (PC) retailer in the global computer arena and offers some of the latest and most advanced personal computers and smart phones. Every household consists of potential customers of Apple Company since computers and phone s have become a daily necessity. Recent studies indicate that the majority of this population recognizes the need for affordable, efficient and reliable PC. Thus, the most attractive segment to enter for the company would be a business segment to make the product easily available to the customers. This strategy will steadily expand the company’s market in all the continents without having to incur the cost of renting retail premises. Besides, the company will be in a position to micro manage its operations from a single distribution point (Jobber, 2012). Positioning Strategies In the overcrowded global market for PCs, product positioning is directly linked to the success in the short and long term, especially for the Apple products. In order to achieve the desired goals, Apple should position itself to emphasize the difference between its products and those of its competitors. In order to diversify market operations, Apple Company should continue to create multiple brands thr ough its innovative team in order to keep the company ahead of the other competitors such as Samsung, Nokia, and Motorola. This will create an environment of own competition and blocked other competitors from encroaching into the company’s local and global market (Jobber, 2012). Product Review Product development entails the innovation process aimed at modeling the existing product or improving on it to balance with the changing preferences of the customers. As a result, the older version will be phased out of the market as preferences change (Apple Inc, 2012). As a matter of fact, Apple is the leading company in the PC industry in terms of design and innovation. The company is associated with new innovations and attractive designs that appeal to their customers across the world. The Apple Inc Company has benefited from this strategy in terms of market expansion, especially among its early adopter customers.Advertising We will write a custom essay sample on Marketing Pla n of Apple Inc Company specifically for you for only $16.05 $11/page Learn More Specifically, through product development, the Apple Inc Company has been in a position to optimally exploit opportunities available in the innovation market segment and has gained a significant share in the mobile PCs market at the global level (Jobber, 2012). Competitive Review The 5Ps of marketing mix is defined by Product, Place, Price, Promotion, and People as part of market segmentation. The Apple’s iTunes, iPhone apps, and iPad apps give the company a competitive advantage over its competitions since the company is in a position to create a barrier for its competitors by proliferation the products. For instance, this strategy was beneficial for the Apple Inc Company when it became the first company in the world to provide online music services through its creative iPod and iTunes products. As the first in the online music service, the company reaped from the first m over advantage and expanded to countries such as China, UK and South Africa (Apple Inc, 2012) Apple’s strategy in marketing its products relied on the assertion that â€Å"products don’t just perform, they actually exhibit behavior† (Jobber, 2012, p. 34). This exhibits the nature of niche marketing by focusing on utmost premium quality that customers demand or may not know that they require at that time. The company emphasized on creating trends and affordable prices. Apple’s iPad and iPhone series have become a symbol of status and culture across the global PC industry (Apple Inc, 2012).Moreover, the company may enter into strategic partnership with other companies to advertise its products. In order to boost the revenues for the company through increased market share, it is vital to review latest market data on customer preference in the market segment. Thus, through effective advertisement, the target segment is projected to increase their purchase of the Apple products. Channel and Logistics Review The company has developed a highly structured marketing distribution channels that operate independently of the mother company. As a result, the company has been in a position to capture the fastest growing markets such as France, the UK, China, and Japan, where the innovative and stylistic design of Apple iPhone 4 has become a household name.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a matter of fact, Apple Company’s stores have improved on their performance to $19.1 billion as of the year 2012. The establishment of many stores outside America has pushed the revenues of the company by 17%. At present, â€Å"the Apple stores are a key part in major cities. There is a community effect that’s quite powerful† (Jobber, 2012, p. 28). The product development variables at the Apple Inc Company are connected at the central point of strategic planning which encompasses costing, speed, quality, flexibility, and dependability that create a smooth continuous operation tracking model that operates like computer from one segment to another in the competitive PC industry. Therefore, the major part of the success puzzle for operations management strategy delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles, defining value of the business, determining requirements, clarifying the vision, building teams, mitigating task, resolving issues, and providing direction as incorporated in the operations management system of Apple Company (Jobber, 2012). The corporate strategies of the company are based on production, marketing, human resource, and efficiency monitoring units that are distributed to meet the global business standards. Apple has been able to open an average of 40 stores per year across the world since 2003. This is a clear indicator of growth in the company’s market share. This has been made possible through the introduction of the unique iPhone brand that has won the heart of customers across the world. Through modification of the iPhone brand of the Apple Company products, the company has been declared â€Å"the fastest international roll out† (Apple Inc, 2012, par. 21). Through this, the company’s revenues have grown by 32%. In the year 2008, the 3GS iPhone introduced by the company became available in more than 64 countries within three months (Apple Inc, 2012). This was possible due to the presence of an organized market distribution channel. Appendix: Apple’s 5 year Financial Performance Years 2009 2010 2011 2012 2013 Revenue 48,678 65,225 108,249 156,508 170,910 Profit 23,678 25,684 43,818 68,662 64,304 Profit Margin 23.2 24.1 25.2 26.3 24.1 Growth Rate 4.3 48.1 45.3 34.1 32.6 Stock Price 213.95 326.66 426.70 644.00 549.42 (Source: Google Finance, 2013) References Apple Inc. (2012). Business Application Development. Retrieved from https://www.apple.com/business/ Google Finance. (2013). Apple’s Financial Performance. Retrieved from https://www.google.com/search?q=nasdaq:aapltbm=fin#scso=_tF4TXZbUJ8qwrgSG4KPABQ2:0 Jobber, D. (2012). Principles and practice of marketing.New York, NY: McGraw-Hill Publishers. This essay on Marketing Plan of Apple Inc Company was written and submitted by user Greyson R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.