Why Consumers Purchase Organic Foods Essay example

LITERATURE REVIEW 2.1 Introduction This chapter was discussed about the overview of organic foods purchase intention that might affect purchasing of organic food among ASTRO staffs. In order to identify why consumers purchase the organic foods, research come out with a few factors that really influence the consumers to purchase the organic foods. The factors such as consumer attitude, environmental consciousness, safety and health aspect, knowledge and quality of organic foods will influence the purchase intention among ASTRO staffs. Besides that, demographic characteristic will support to identify what type of ASTRO staffs who purchase organic foods in their daily life. Moreover, the type of organic foods that most likely purchased†¦show more content†¦Therefore, the ASTRO staffs purchasing intention might depend on their attitude towards the buying of organic food. 2.3 Environmental consciousness According to Hughner et al, (2007) in studying the reason for organic food purchases, a majority of studies have attributes the purchase organic food to consumers’ environmental attitudes and concerns. The use of chemical and hazardous substances showed an increase, particularly in the agricultural sector based on the 9th Malaysia Plan (2006-2010), chapter 22. The quantity of fertilizers used increased about 1.8 million tones within 3 years which is from 2.2 million tones in 2001 to 4.0 million tones in 2004. In order to reduce the high usage of chemicals and hazardous substances, government has introduced better farming training through Skim Akreditasi Ladang Malaysia (SLAM) and Skim Organik Malaysia (SOM). According to Harper Makatouni, (2002), an ethical or consumer is ecologically and purchase products that are environmental friendly and not harmful to the environment or society. This shows that environmental friendly products that produce won’t give any negative affect to environment such as air pollution, land pollution and etc. According Millock et al. (2004) claimed that good environment and animal welfare attitudes influence organic food choice to a lesser extent that the attitudes towards taste, freshness and health aspects of organic food. These findings suggest that organic buyers alsoShow MoreRelatedConsumer Behavior And Attitudes Of Organic Foods1295 Words   |  6 PagesCONCLUSION Consumer Behavior and Attitudes As discussed previously, consumer behaviors are largely driven by attitudes usually established during childhood; this â€Å"combined with personal experiences and influences, contributes to the consumer s decision to purchase or not purchase organic foods†2 . Indicators that influence a consumer’s choice of whether to purchase organic foods were consistent across most studies: consumers cited health benefits, animal welfare, environmental conditions, and food safetyRead MoreThe Food And Agriculture Organization Of The United Nations847 Words   |  4 PagesThe Food and Agriculture Organization of the United Nations (FAO) defines certified organic products as â€Å" those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as organic by a certification body† (FAO, 1999). Here, this is a common definition oriented by the production process of the â€Å"organic† pro duct and the label of verification of a certification body as opposed to and verification of product qualityRead MoreThe Effect Of Organic Food On Today s World1305 Words   |  6 PagesThe Influence of Organic Food in Today’s World When one goes to a grocery store today and compares it to one 20 years ago, they will notice a significant difference. One can find organic food in almost every store that sells food. Organic food has become increasingly more popular over the past few years due to a variety of considerations. Quality, convenience and price are a few examples of those considerations. 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Company interviews, a focus group interview and 30 in-depth consumers interviewsRead MoreThe Cost Associated With Organic Food1287 Words   |  6 Pagesthat there were many studies conducted in the last two decades on â€Å"whether organic foods have higher levels of vitamins, minerals, and phytochemicals than conventionally raised foods and whether they have fewer pesticide residues.† However, there are very few studies that actually prove that there are significant health benefits to eating organic. In my study I will focus on whether the cost associated with organic food is worth the health benefits. Crinnion (2010) wrote that one factor many researchersRead MoreOrganic Agriculture1009 Words   |  4 Pageschemical compounds that could keep away pests and disease while stimulating plant growth, all agriculture would have been organic. It is therefore erroneous to speak of the history of organic farming as distinct from agricultural history in general. 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In fact, theRead MoreOrganic Farming Concept1242 Words   |  5 Pagesthe Value: Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept Week 3 Assignment Brief Description of the Daylesford Organic Farm Concept: Daylesford concept is centered on a working organic farming. The farm was originally established by Carole Bamford. Dayleford has a passion for seasonal, ethical produce that has translated into two London-based farm shops and cafes and seasonal organic, produce sold in Waitrose and other independent stores nationwide. DaylesfordRead MoreGenetically Modified Foods And Organic Foods Essay1605 Words   |  7 Pagesfirst introduced over 20 years ago, but that doesn’t mean consumers know what GMO’s are and the benefits and drawbacks of them are. This study was conducted in order to appropriately justify an answer to the questions: Do South African consumers know what genetically modified and organically grown foods are? 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